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Latest | What We Think
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Business's Real Problem : Customer Acquisition is Your Biggest
One of the biggest challenges facing business has always been customer acquisition. Even if all the other components that makes up a successful business are prevalent, without customers the business will fail. They have been a lot of discussion both with the industry and academic about customer relationship management, customer lifetime value and customer lifecycle, but it all must begin with acquiring a customer. If there are no customer at the starting point, the rest of the line will be empty.
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Latest Blog Post
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The Orwellian animal farm is a classical piece of literature enjoyed through the ages. The have been many synopsis about the animal in relation to the Stalin totalitarianism of post-revolutionary R
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Many organisations are rushing towards the social media without a proper strategy, looking for the rewards but without realising the pitfalls hence getting trapped. Poor planning and execution of s
