If you run a website, you might want to employ website analytics. It's simple the dashboard and gauges for your website - Website analytics help you better understand your site's visitors by tracking visitor behaviour so that you have a better idea what your visitors are doing—and why. With website analytics, you can discover not only how many people are visiting your site, but what they're doing there, how long they're staying, and where they came from, what sites lead them to your site and what, etc
When it comes to determining how well your website is performing, you need to know a few things. It helps to know how many people are visiting your site, of course. It's also nice to know how many pages are viewed, as well as which are your top-performing pages. That’s just the tip of the iceberg, however. There's a lot more you can discover about the people visiting your site—information that provides important insight into the kinds of visitors your site is attracting and how they're finding your site. Web analytics is a necessary and vital component of business intelligence activities, it is greatly underused due to lack of understanding of the benefits, and a lack of documented decision-making approach. Think of website analytics as a market research tools used to enhance your business decision process.
Most organisations today have plenty of website analytics data but creating intelligence and real insight continues to elude most organisations. Critical decisions about business performance using the websites are still made by just metrics and gut feelings. So what exactly is website analytics and how can it help? Website analytics is simply an analytical technique whose application helps to resolve business issues relating to the role of the website. It provides organisations with a framework for gaining insights, making informed decisions, helping organisations solve complex business problems, improve performance, drive sustainable growth through innovation, anticipate and plan for change while managing and balancing risk.
Simply put, it's all about enabling effective decision making that Drive Better Results. Organisations make decisions every day which greatly impact organisational strategy. Let me draw an analogy again from the vehicle dashboard. You can have the most sophisticated gauges but if it does not help your driving experience, it is worth nothing. What use is a fuel gauge if you can not use it to decide how far the vehicle can travel without refuelling?
Website analytics is a highly valuable part of your overall business analytics environment not just your website. It offers an excellent general purpose analysis and basic operational reporting for the performance of your website and how to links with your business strategy and goals. It can alert you on how your website is contributing to your business growth and business efficiency. From a more strategic decision perspective, website analytics can help answer questions such as products/services should we offer and in what markets? Website analytics allows organisations to bringing insight to transformative decisions, help organisations discover new opportunities to optimise the Website, improve customer service thus lowering their operational costs, and hence growing their business.
