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The Orwellian animal farm is a classical piece of literature enjoyed through the ages. The have been many synopsis about the animal in relation to the Stalin totalitarianism of post-revolutionary Russia. The question that comes to mind whether there is any relevance of the occurrences in the book with business and business operations. There is a lot of lessons for management within the context of the animal farm. In this piece, let take a walk on the side of the vision and mission and some strategic issues that reared it head.

Many organisations are rushing towards the social media without a proper strategy, looking for the rewards but without realising the pitfalls hence getting trapped. Poor planning and execution of social media strategy can easily go wrong and would damage the brand and would take considerable efforts to undo the damage.