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Industry Analysis

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Published in Business Analysis/Tools

The objective of this analysis is to identify the profit potential of an industry,  It also identifies the forces that would harm profitability, profit potential and competitive advantage.  This process analyses the major economic and technological forces that will influence the industry's profit potential.

Benefit

  • ability to develop a proactive strategy that matches the company's strength and weaknesses with the current industry structure.
  • identify the main sources of competitive forces and their corresponding strength.
  • build a strong market position based on competitive advantage.
  • identify strategic opportunities to capitalise on industry changes.
  • forecast future changes in industry competitive forces.
     
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