SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a situational analysis that assesses the fit between strategy , internal capabilities and external potentials.  It enables an organisation to identify what resources, opportunities and capabilities to develop.  Insights from SWOT Analysis is used in making informed decisions about the organisation's competitive advantage and the probability to achieve its mission, goals and objectives.  One of the major advantage of this analysis is the adaptability for analysis from a unit, team, department to a corporation.  It can be accomplish without major computational resources.